True North Design is a mechanical engineering firm that specializes in custom design, prototyping, and machinery. As a family-owned business, relationships and client satisfaction are a top priority for everyone on True North’s team. True North came to me with a need for updated photography on their website, and a need for photography that not only highlighted the technical details of what they do, but also the personality behind the company.

In planning the shoot for True North, our research led us to realize that every similar company in their industry made use of lifestyle imagery in their marketing and on their websites. With a company that values client relationships the way True North does, showing the real people working on projects and meeting with clients felt like the best way to maintain authenticity while also improving the brand’s visual identity.

To learn more about True North Design, you can visit their website: https://truenorthdsn.com/