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busker playing guitar under a tree
couple sitting against a blue wall
sign promoting local art for sale

Our
Approach

A picture might be worth a thousand words, but people are worth so much more than that. And while photos may never capture someone's entire story, we are dedicated to providing ones that feel like they do.

It takes courage to be able to show your true colors, and we don't take that lightly – Your confidence is our top priority!

the MISSION 

To help entrepreneurs, brands, and individuals tell their stories through lifestyle photography and visual communication.

portrait of girl with glitter on face
image of bartenders

 the VISION 

To build communities by telling authentic stories that resonate deeply, build trust, and inspire action.

 the VALUES

BE GENUINE

If we want to help others show authenticity, we should allow the same for ourselves.

110%

We don’t sell ourselves short, but we do give an extra 10% as a way to serve others well and work hard for our goals.

OPEN–MINDEDNESS

We respect the perspective of others so that we can understand their stories and tell them honestly.

GLITTER ON EVERYTHING

no toxic positivity here – just a little extra fun sprinkled on top to make things exciting and lighthearted.

the PROCESS

Discovery

Let's chat! This is where we get to know each other a bit. You tell me what you're dreaming up for your photos, and I'll share how I can make that happen.

Contract

Once we're on the same page, I'll send over an agreement that spells out exactly what you're getting, when you'll get it, and what it'll cost. No surprise fees – just straightforward details so we're both clear on expectations.

Consultation

Time to get into the fun details! We'll chat about outfits, locations, props, and all the little things that'll make your photos uniquely YOU. I'll share some pro tips (like which colors photograph best and why you shouldn't fear the camera), and you'll share any Pinterest boards you've been secretly adding to. This is where we turn your "kinda like this" into a solid game plan.
Coffee's on me!

Picture Day

The big day is here! I promise it will be a lot better than your school pictures. Show up, be yourself, and leave the rest to me. I'll guide you through everything, from how to stand to what to do with those hands. Expect lots of laughs, maybe a few wardrobe tweaks, and definitely some moments where you think "Is this awkward?" (It's not, I promise – and the photos will prove it!). Whether we're capturing your products, your team, or your brand story, my job is making this fun while making you look good.

Delivery

The moment you've been waiting for! Within 5-7 business days (no, I won't make you wait for months), you'll get access to your online gallery full of scroll-stopping photos that make you go "Wait, that's ME?!" in the best possible way. Download your favorites, share them everywhere, and watch your engagement soar. Need help deciding which ones to use where? Just ask! I'm happy to help you pick the perfect shots for your website, social media, or that billboard you've been dreaming about (hey, dream big!).

the STYLE

You know... the "vibes" or "je ne sais quoi." While we do cater toward YOUR energy and personal style during the photography process, here are the various styles we tend to gravitate toward when shooting and editing.

collage of images displaying various photographic styles
image of photographer taking photo
aging grandpa photographer taking a photo
young female photographer taking photo in a mirror

Photographer's Note

Hey there! Thanks for stopping by my site - I hope we get the chance to connect offline soon and create something wonderful together.

​​

The story of Casting Shadows Creative began with my grandpa, Morry. I don't think I can remember a time in my life when he wasn't taking photos regularly. Because of him, our family learned how to stay still for "let's get one more", 10 one-mores later. While I never had the chance to ask him directly why he loved taking photos so much, I'm certain it was because of the opportunity for connection with people – the stories he could tell about chance encounters, the tales of adventure in his own backyard, and the community he could build for himself and others.

Just like my grandpa, I love that I get to use photography to connect with others and help them feel excited, confident, important, and entirely authentic. Your story matters, and I'd love to help tell it!

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Let's be friends!

I'd love to connect over coffee, lunch, or drinks and chat about your photography needs.

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Grand Rapids, MI 49546

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